Abstract
The NBA is the acronym for the National Basketball Association, and is also the four major professional sports organizations in the United States, including the baseball league, the football league, the hockey league and the basketball league, with the strongest leadership, the highest level of globalization and the greatest international influence. This paper explains the connection between basketball and the economy, such as the broadcasting of basketball games and how it drives the formation and growth of the market for related products such as sneakers and jerseys, as well as analyzing how the NBA is profitable and, using the NBA as a template, whether Chinese basketball needs to learn from foreign countries. Through a search and review of relevant literature, this paper identifies strategic suggestions that the CBA, as an emerging local Chinese basketball league, can draw from the development history of the NBA.
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