RESEARCH ON THE DYNAMICS OF THE PERFORMANCE POSITIONING OF THE TRADE IN SERBIA USING THE LOPCOW AND EDAS METHODS

Abstract

Researching the dynamics of the performance positioning of trade is a very challenging, continuously current, significant, and complex issue, especially in the conditions of the application of multi-criteria decision-making methods. Based on that, this paper investigates the dynamics of the performance positioning of trade in Serbia for the period 2017 - 2022 using the LAPCOW and EDAS methods. The results of this research show the following: Serbian trade, according to the obtained results of the research on the dynamics of performance positioning using the LOPCOW-EDAS method, was the best in 2022. The following are 2021, 2020, 2019, 2018 and 2017. Overall, the performance of trade in Serbia continuously improved. The factors that influenced the improvement of the dynamics of the performance positioning of trade in Serbia are geopolitical situation, economy, inflation, interest rate, employment, standard of living of the population, trade policy and strategy, foreign direct investments, new business models (multichannel sales - store and electronic, private label, sale of organic products, etc.), concept of sustainable development, energy crisis, management of human resources, asset, capital, sales and profit, digitisation of the entire business, and others. The target dynamics of the performance positioning of trade in Serbia can be achieved by effective control of these and other influential factors.