Research on the Digital Transformation of Guochao Brand Image Driven by Visual Communication Design

Abstract

With the development of digital technology, the digital transformation of Guochao brand image has become an inevitable trend. Visual communication design plays a key role in this. This study takes the "Longmen" brand packaging design as an example to explore the digital transformation of national fashion brands driven by visual communication design. The article analyzes the background of digital transformation and defines the concept of visual communication. At the same time, discussions were held on the digital transformation of Guochao brand image and application strategies were proposed. Through an in-depth study of the historical and cultural connotations of the "Longmen" brand, it provides theoretical and practical guidance for the digital transformation of national fashion brands, while providing reference and inspiration for visual communication design and brand management research.