Research on The Digital Protection of Chinese Ancient Town Culture and The Form of Art Communication

Abstract

Cultural soft power and digital construction are increasingly important in international competitiveness. China is also focusing more on digital creation and creative diffusion of ancient town culture. The development of Internet technology and artificial intelligence has also provided digital protection for ancient town culture. More ideas for reference This study chooses Wuzhen, Zhejiang, China, as a research case, using the conceptual structure of ancient town culture, digital protection, and art communication platforms, using cultural capital theory and spatial structure theory to conduct research, and using the SWOT model as an analysis model to identify the advantages, disadvantages, and threats. In order to find a better growth path for the digital protection and art communication of Chinese old towns, opportunities and obstacles are examined from four angles.