Abstract
In this paper, the interview method and the nominal cluster method are used to collect data, the internal development privacy is determined by the four dimensions of the balanced scorecard, the external factors are determined by the four aspects of the PEST theory, and then the matching analysis method of SWOT analysis matrix is adopted to determine the development strategy of research travel in Duanzhou District, Zhaoqing. These strategies include the use of rich resources and clear market target positioning, to provide research products that can meet the market demand; Strengthen the implementation of research policies and supervision, popularize the travel teaching arrangements for primary and secondary schools; Increase the investment of education funds, perfect research facilities, expand the total research travel market; Optimize the product of research, research as the main, tourism as a supplement, adjust the teaching form and content. The conclusions provide guidance for the development of Duanzhou District of Zhaoqing City.
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