Research on the Development of China’s Social Tourism

Abstract

With the impact of international financial crisis, China Tourism Bureau put forwards the National Travel and Leisure Programme for drawing the inner demand. Social tourism, served as one of the four tourism items in the programme, is similar to social welfare travel, which was studied and advocated in western countries during the past 50 years. They are comparable and connected in some aspects. This research paper analyzes the background of social tourism and sorts out the domestic theories on it. Then it proposes the countermeasures towards the development of social tourism in China.