Research on the Development of Bilibili in the Era of Big Data

Abstract

Bilibili was established on June 26, 2009 as a video-sharing website. Competitors include Station A and other video software. "Brand Bank" and the user value it creates bring it high-quality user resources, sales channels and game operation reputation. Bilibili provides users with differentiated content and services, and implements a differentiation strategy. In different aspects, its competitive advantages are unique. It has a wide range of businesses, making use of boutique IP and clusters, as well as ACG industrial chain layout investment. Nowadays, the network has become a part of human life. It is connecting all of society as a whole at an extremely fast speed, forming a virtual "network society". The research topic is based on the reasons why Bilibili is popular with young people in this era. Through the research on this topic, the authors learned about the operation mode of Bilibili (attracting more excellent bloggers and viewers with original content), and put forward their own unique opinions and suggestions on how to further develop Bilibili under the current Internet.