Abstract

This paper deeply discusses the development dilemma and the potential breakthrough path encountered by the commercial operation mode of high-level sports events in China under the background of the emerging concept of new quality productivity. Through detailed analysis of the core essence of new productivity and its diversified application in the sports industry, such as information technology in live broadcast and data analysis, biotechnology in the scientific application of athletes training and recovery, and new material technology in sports equipment innovation, this paper comprehensively examines the present situation of high level sports commercial operation in China. On this basis, the paper further analyzes the current challenges in policy environment, management experience, product development and profit distribution, and at the same time also reveals the new opportunities brought by new quality productivity for the commercialization of sports events. Finally, in view of the above difficulties, this paper puts forward a series of forward-looking and operable optimization paths, aiming to promote the commercial operation mode of high-level sports events in China to a more mature and efficient direction.

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