Abstract

This paper aims to study the design strategy and method of Beijing carved lacquerware derivatives based on experience design. Firstly, the application advantages and feasibility of experience design in Beijing carved lacquerware derivatives are clarified. Through the analysis of the current situation of Beijing carved lacquerware and its derivatives, combined with the KANO model, the product characteristics demand of consumers for Beijing carved lacquerware derivatives is analyzed. EEI model is used to analyze user experience and feasible design path one by one from the expectation stage, behavior event stage and influence stage combined with relevant experience design theories. At the same time, combined with the unique cultural connotation of Beijing carved lacquerware, the design strategy of Beijing carved lacquerware derivatives with good experience is summarized, and then effectively promote the spread of Beijing carved lacquerware culture. And provide reference for the design methods of other intangible cultural heritage derivatives.

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