Abstract

The emergence and rapid development of Micro Blog has provided a new, swift and effective tool for the international trade. Nowadays this new tool is called Micro Blog internet marketing. Compared with blog, the micro log is much more convenient and the issued content is much more brief which makes the users issue messages timely and usually it is a much more effective channel for the readers and the bloggers to communicate with each other. Micro blog has quickly become a popular tool to communicate and every website has begun to open their own micro blog to propaganda their companies. The micro blog internet marketing can reduce the cost of international trade, improve trade efficiency and customer satisfaction and improve the enterprises’ awareness of competition. Therefore to lay much more emphasis on the role that the micro blog internet marketing has played in international trade is a must in the new century. This is also a way to increase the construction of internet information, thus regulating the micro internet marketing and promoting the healthy development of this field.

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