Abstract

With the continuous and rapid development of China's economy, the concept of investment and financial management is gradually being accepted by the public. College students will increasingly become the most extensive and most powerful consumer groups in the future society. To a certain extent, the consumption concept and financial awareness of college students will become the new social mainstream trend, which will affect the development of the future social financial market to a large extent. Through an in-depth investigation on the consumption, expenditure structure, capital source, distribution of surplus use, financial knowledge, and financial products of 2,060 college students in Shenzhen, the results show that today's college students already have certain financial awareness but there are also certain limitations. Factors such as gender, grade, basic financial knowledge, and understanding of financial products have a significant impact on college students' investment, financial management and consumption behavior. Guiding college students to establish correct concepts of investment, financial management and consumption can not only cultivate healthy financial quotient of college students, but also promote the sustainable and healthy development of my country's financial market.

Full Text
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