Research on the Current Situation and Influencing Factors of Women's Internet Entrepreneurship in Wenzhou under the Background of Digital Economy

Abstract

In the context of the digital economy, women's Internet entrepreneurship is of positive significance. Taking women Internet entrepreneurs in Wenzhou as the survey object, this paper comprehensively understands the current situation of women using Internet tools and platforms to start their own businesses. Through factor analysis, the main influencing factors affecting women's Internet entrepreneurship performance were extracted, and further regression analysis was carried out to study the degree of influence of the main factors on their entrepreneurial performance, and it was found that teamwork, family capital and reproductive choice all had an important impact on women's Internet entrepreneurship performance, and the individual soft power performance was also affected by the entrepreneurial environment, and the organizational performance was also greatly affected by the entrepreneurial environment and entrepreneurial motivation. Finally, in order to improve the performance of women Internet entrepreneurs, this paper puts forward suggestions that women Internet entrepreneurs should enrich social network resources and build a reasonable entrepreneurial team, and the government should strengthen policy and financial support and create a good entrepreneurial environment.