Research on the Current Situation and Existing Problems of the Implementation of Digitalization Policy in the Cultural Industries in Anhui Province

Abstract

Culture is the soul of a country, as well as the soul of its national governance. Cultural industry policy is a specific rule and measure formulated by the state or region to indirectly manage the cultural industry, which plays a strategic guiding role in the development of cultural industry. With the maturity and popularization of new generation information technologies such as big data analysis, cloud computing, virtual reality, Internet of Things, artificial intelligence, and blockchain, etc., the integration of cultural and creative industries and digital technologies has gradually formed the infrastructure of digital creative industries, which has effectively promoted the digitalization of contents, channels, and users in cultural industries. The implementation of digitalization strategies in the cultural industry conforms to the development trend of cultural industry empowered by digital technologies, which will certainly propel the development of new formats of cultural, extend the industrial chain, and boost the quality, efficiency, and core competitiveness of traditional cultural formats in Anhui Province.