Research on the Current Situation and Development of Chinas Coffee Market

Abstract

With the rapid growth of the Chinese economy, the improvement of peoples living and consumption standards, and the popularization of coffee culture, many new coffee shops have emerged in China, forming a huge potential consumption market for coffee in China. And with the popularity of coffee drinks, coffee has made significant development in China. This article will study the current situation and future development of the Chinese coffee market, and provide suggestions on how to better build coffee brands in the future. The research results indicate that the coffee market is thriving in major cities in China. But in the sinking market of China, coffee is still a new type of beverage. Coffee brands should have strong product research capabilities to attract more consumers. In the future, businesses should focus on in store design, service customization, brand image, and marketing to create better coffee brands.