Abstract
With the step-by-step advancement of the automobile power strategy, the integrated development trend of the automobile industry has continued to advance in-depth. The status and role of automobile culture have improved significantly. The successful attempt of the business model of the carnival takes the creation of the model of "professional events + carnivals" as the core, providing more possibilities for recreational car events that consumers can deeply participate in. This article intends to sort out the research results of the academic circle through the field of automobile culture and use the car carnival activities as a representative. On this basis, this article explores the business path for the development of the car carnival, builds a new format, promotes mutual benefit and Win-win, and provides suggestions and countermeasures for this.
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