Abstract
The aim of the paper is to analyze and evaluate the current trends in the cycling industry and the current dynamics of the industry as a whole. The intention is also to specify the key factors influencing developments in the cycling industry and to assess possible future opportunities and risks. For the purpose of fulfilling the research aim, mainly data and materials of global economic institutions or consulting companies were used. Worldwide green incentives, popularity of environmentally friendly transportation modes or increased demand for bicycles were the main driving factors that helped the industry to grow in the economies on all continents. Moreover, based on current political, economical or environmental situation, we expect further expansion of the cycling industry, as the full potential of the bicycle transportation has yet to be reached.
Published Version
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