Abstract

With the advent of the digital era, the digital culture industry has become a crucial engine for economic growth and cultural innovation. This paper focuses on Shiyan City in Hubei Province, conducting an in-depth analysis of the current state of its digital culture industry. It identifies several challenges faced by Shiyan's digital culture industry, including small industry scale, insufficient diversification, a shortage of digital culture talent, and inadequate policy support. To address these issues and promote high-quality development of the digital culture industry in Shiyan City, the paper proposes the following countermeasures: strengthening policy guidance for the digital culture industry, establishing and improving mechanisms for talent cultivation and recruitment, actively fostering new business forms in the digital culture industry, and vigorously supporting leading enterprises in the digital culture sector.

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