Research On the Current Problem and Marketing Strategy of Helen’s Market

Abstract

The compound growth rate of China’s night and tavern economies has soared in recent years. Many of the famous pub chains have grown extraordinarily fast. The research theme of this paper caters to the general environment of the development of pubs. It analyzes Helens Pub’s marketing strategies and shortcomings and suggests reasonable suggestions. The main problems are the lack of personalized and attractive places to join the stadium and the lack of unified management and standardization of national franchise store staff services. In the face of these two problems, first of all, the research suggests strengthening the management training of personnel to maintain the professionalization of the business team and regularly sending people to evaluate, inspect, and guide the franchise stores in the country. The second point is to reflect personalized services in external marketing and display their unique style in indoor hardware decoration. Online marketing can be strengthened, interaction with customers can be increased, and a series of in-store games and activities can be launched to meet customers’ entertainment needs.