Research on the Cultural Values and Communication of Key Projects

Abstract

In the last decade, China has built a number of key projects in different fields. These projects inherit and strengthen the nation’s unique spirit and reflect the country’s exploration in building a modern industrial system. The value building process is not only a whole behavior of mainstream culture, but also an individual behavior of the projects’ construction body. It is the whole society’s unconscious action and the subject of liabilities’ conscious action. While blending into normal people’s daily life, these key projects have become a prominent cultural symbol and own strong communication functions. These projects create a business card of China and become a carrier of the nation’s image shaping. Therefore, media always keeps a watchful eye on engineering projects. The nature of disseminating and reporting engineering projects is to strengthen mainstream culture through the excavation and reconstruction of cultural values.