Research on the Core Mechanism of Digital Marketing Communication Effect Based on the Big Data Era

Abstract

In the current social development, many new types of intelligent science and technology such as big data are rapidly becoming generalized, and now various companies and enterprises are gradually adopting digital operations, and the application of big data technology to digital marketing has become The shortcut in the development of modern enterprises has become the consensus in the development of enterprises, and it is becoming more and more popular in the development of enterprises. The new digital marketing model based on big data technology takes big data technology as the core foundation of digital marketing. The rapid development of digital marketing models has not only made a huge contribution to the rapid development of social economy, but also produced various problems in the development of new digital marketing. The most common one is that the marketing data and models are not accurate enough. Only by establishing direct communication channels with consumers and accurately positioning consumers' needs for corporate products and services can new enterprises find out the marketing purpose, and then use various big data technologies and smart terminal technologies to accurately push marketing information to public. It not only saves the cost of corporate marketing, but also avoids the unnecessary influence that is unintentionally passed on to consumers who do not need marketing products, thereby maximizing the effect of digital marketing. The previous marketing concepts can no longer meet the needs of today's era of great changes, and new social forms require brand-new marketing theories.