Abstract
Tourist spot's public operational vehicles occupy the monopoly position in the market of tourist passenger transport, but they have a great defect of service quality which has a bad influence on the positive image of the tourist spot. Introducing private operational vehicles into the market is suggested which makes a corporate operation of public operational vehicles and private operational vehicles. Based on this, a cooperative game model is proposed and a kind of cooperation mode which makes the profit distribution reasonable and the alliance stable is sought. The results indicate that the formation of cooperative alliance can increase the profit of both sides and can increase the overall social benefits of tourist spot simultaneously.
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