Research on the Cooperative Development Mode of Rural Tourism Resorts — Taking Huangpu River Source Tourism Resort as an Example

Abstract

The Huangpu River Source Tourism Resort, situated within Anji County, Zhejiang Province, encompasses the administrative boundaries of Baofu Town, Zhangcun Town, and Hanggai Town. With the establishment of the resort's management committee, upper-level planning and coordination have gradually fallen into place, facilitating the full-scale construction of the resort. As a rural-oriented tourism destination aimed at fostering comprehensive development across these three townships, disparities are anticipated in terms of development foundations, tourism competitiveness, and development approaches. The purpose of this paper is to establish an evaluation index system for rural tourism competitiveness within the region. Utilizing factor analysis via the SPSS tool, it seeks to assess the strengths and weaknesses of each town's development factors, thereby evaluating the tourism development foundation and potential across the three towns. This endeavor aims to provide more effective guidance for the scientific construction and management of the Huangpu River Source Tourism Resort in Anji County and to explore a linked development model for the resort.