Abstract
Since China entered the “Internet+” era, social networking platforms have been developed efficiently, and the speed of information transmission has changed qualitatively, most people began to receive all kinds of information through mobile phones, and Internet advertising accounts for most of the market, changing people’s lifestyles and driving the development of various industries. In this context, companies are paying more and more attention to brand value, user quality, and accumulated user stickiness. This paper will combine the different stages of media industry development, how to empower to enhance the user stickiness of enterprises, and explore the following aspects: brand promotion, consumer psychology, marketing strategy, communication methods, etc. Based on the existing successful cases, how enterprises can better use social media to do their marketing work under the background of “Internet +” and become the leading enterprises in the industry. This will be an important issue in the future development planning stage.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
