Abstract

Wetland ecotourism is a sustainable traveling form, and community participation is an important part of the development of wetland ecotourism. This study is based on detailed analysis on the current ecotourism participation situation in Luoshijiang wetland community, gives the community participation development strategy for ecotourism in Luoshijiang wetland, the studied strategy emphasis is expressed in three aspects: the first is how to extend the breadth and depth of ecotourism participation of community residents; the second is having ability construction to community residents at wetland; the third one is establishing reasonable benefit distribution mechanism to protect the benefit of peasants in community participation. The research is of great importance to control the ecological security of Erhai, Dali, promote economic development and social stability in the community, enrich ecotourism products and enhance the attractiveness of tourism.

Highlights

  • In the 1970s, western scholars began to pay attention to the effects of tourism on community

  • Wetland ecotourism is a sustainable traveling form, and community participation is an important part of the development of wetland ecotourism

  • This study is based on detailed analysis on the current ecotourism participation situation in Luoshijiang wetland community, gives the community participation development strategy for ecotourism in Luoshijiang wetland, the studied strategy emphasis is expressed in three aspects: the first is how to extend the breadth and depth of ecotourism participation of community residents; the second is having ability construction to community residents at wetland; the third one is establishing reasonable benefit distribution mechanism to protect the benefit of peasants in community participation

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Summary

Introduction

In the 1970s, western scholars began to pay attention to the effects of tourism on community. Murphy (1985) stated the mutual effects between tourism industry and tourism zone He proposed that the realization of coordinated development of community and tourism should be started from the four perspectives, i.e., accessibility environment, social culture, commercial economy and sound management. There were three modes: Community completely possessed and managed the tourism industry. Community and external commercial operators jointly develop community participation mode. Wetland’s ecotourism, as a new and special tourism form, it focuses on protection of ecological environment and environmental education (Wang, 2009). As an important benefit group in the development of ecotourism site, farmers’ high-quality tourism participation in the wetland community is of critical significance for the successful development of wetland tourism, promotion of environmental protection and facilitation of farmers’ pursuit of wealth. Due to the limited amount of family income, difference in each community’s geographical location, traffic conditions and progress of new rural construction, the construction of communities, cultural construction and economic development are imbalanced

International Journal of Marketing Studies
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