Abstract
In recent years, the cultural and creative industry has become an emerging industry that countries have vigorously supported and promoted in the new economic era. This article introduces the TRIZ innovation theory into the cultural and creative industry. As an innovative problem-solving theory, TRIZ has good practicability and operability. It seeks breakthroughs on the basis of original creative thinking and provides a scientific and efficient cultural creativity. Combining specific cases, analyze the innovative principles of TRIZ theory as the origin, stimulate creative methods that generate divergent thinking, aggregate thinking, and conversion thinking, and apply them to creative mechanisms and applications in cultural advertising creativity. The whole process is guided by rational principles to lead perceptual thinking, and concrete principles drive abstract imagination, exploring the source of thinking of the essence of cultural advertising creative design. This theory and its application mechanism have become a brand new thinking method and application attempt in the field of cultural advertising creativity.
Highlights
Scientific Programming developed countries, it is not difficult to find that the core of the healthy development of this industry is people, with emphasis on human creativity as the core factor. e information age emphasizes human wisdom, creativity, intellectual property rights, and human proactive factors
Creative thinking is divided into divergent thinking, convergent thinking, and conversion thinking. inking method is the tool and means by which people realize the purpose of thinking through thinking activities
It is a necessary ability to engage in creative thinking activities, and it is the basis of inspiration and behavioral navigation for the completion of creative design. e creative thinking method is constantly changing and evolving
Summary
2.1. e Connotation of Creative inking Method. Creative thinking is the creative abstract summary and behavioral potential of the brain’s essential attributes and internal connections of objective things. Inking method is the tool and means by which people realize the purpose of thinking through thinking activities. Creative thinking methods play an important role in the design of graphic advertising, enabling designers to give full play to their imagination and creativity, combining good design concepts and artistic skills, combining actual needs and integrating them into their works, thereby enhancing the meaning and communication value of graphic advertising design. Humanistic and artistic value: in the field of design, creative thinking methods are more important than design skills. Print advertising design urgently needs scientific and creative thinking methods as theoretical guidance and applied to specific design practices. Its value is to propose creative, clear, concise, efficient and operable best ideas for the work, thereby increasing the difference between the design and other works and avoiding uninspired ideas, the same while making the viewer experience fresh and intuitive [15]
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