RESEARCH ON THE COLLABORATIVE MODEL OF HIGH-LEVEL SPORTS AND TOURISM TALENT CULTIVATION BETWEEN CHINESE SPORTS UNIVERSITIES AND ENTERPRISES

Abstract

The integration of the sports and tourism industries has become a major development trend, creating new demands for high-level talent cultivation. However, Chinas current talent training model needs to adapt to the needs of the integrated development of sports and tourism. This study explores the collaborative talent cultivation model between Chinese sports universities and enterprises to promote high-level talent cultivation for the integrated development of sports and tourism. This research analyzes the current status, problems, and influencing factors of collaborative talent cultivation between universities and enterprises. It finds that the lack of clear talent training objectives, insufficient practical training opportunities, and inadequate incentive mechanisms hinder the effectiveness of the collaborative model. Based on this, the study proposes a collaborative talent cultivation mode that clarifies the roles and responsibilities of universities and enterprises, optimizes the curriculum system and practical training links, and establishes a long-term cooperation mechanism. Implementing this collaborative model can effectively integrate the advantages of universities and enterprises, enhance the practical and innovative abilities of high-level sports and tourism talents, and provide solid human resource support for the integrated development of the two industries. The findings of this study have important theoretical and practical significance for improving the talent training system in the field of sports and tourism in China. KEYWORDS: University-Enterprise Collaboration， High-Level Sports and Tourism Talents, Integrated Development