Abstract
Mobile Internet, characterized by mobility, immediacy, interactivity and personality, has great influences on auto industry, one of which is the change of automobile marketing mode. The first is to change the marketing idea from product-centered to customer-centered. The second is to change the marketing organization and establish a new type of relationship between manufacturers and dealers. The third is to change marketing technique: network marketing intermingled with the physical marketing. Therefore, the automobile enterprises and dealers should renew the idea, change the talent training mode, and adapt to the demand of automobile marketing mode changes.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
