Research on the Challenges and Strategies of Enterprises in Reverse Logistics Cost Control Under B2C Mode

Abstract

Generally speaking, B2C e-commerce enterprises have a high-sales return rate, resulting from the nature of the industry, and sales return means the increase in reverse logistics cost. Through the research on the composition of reverse logistics information system and reverse logistics process, it is found that B2C e-commerce enterprises face some problems in reverse logistics cost control, such as imperfect reverse logistics information system, unreasonable value utilization of returned and exchanged goods, huge storage cost and incomplete third-party logistics utilization. In order to achieve competitive advantage in the fierce market, e-commerce enterprises should establish a perfect reverse logistics information system, optimize the reuse value of returned and exchanged goods, endeavor to reduce the storage cost and fully introduce the third-party logistics. The countermeasures can provide some reference for e-commerce enterprises to do well in reverse logistics cost management under B2C mode. In this way, the enterprises can reduce reverse logistics cost and obtain healthy and sustainable development.