Abstract
With the rapid development of information technology, the application scope of big data is becoming increasingly widespread. In the management of higher education, big data plays an irreplaceable role. This article first analyzes the application cases of big data in universities, and further explores its advantages in analyzing students' learning behavior and evaluating teaching quality, then, highlights the problems in the application of big data and puts forward targeted suggestions to further promote the intelligent and efficient development of university education management.
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