Abstract
Promotion is one of the most widely used marketing strategies by retail enterprises, how to measure the psychological effect of promotion on consumers is an important part of the study of the effect of promotion, but also a relatively weak link in the field of research. In this paper, we first determine the promotion effect assessment indexes through literature research and interviews, introduce the fuzzy comprehensive evaluation method, and choose supermarket promotion as the research object to conduct empirical research on the psychological effect of promotion. In order to improve the part of empirical analysis of the psychological effect of promotion. And to provide executable consumer psychological analysis tools for the promotional behavior of retail enterprises.
Published Version
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