Research on the application of computer technology in brand design under the new media era

Abstract

The computer technology on new media has changed people's life significantly along with the continuous development of internet, the whole society has entered into the new media era, which has changed the way people work and live. Meanwhile, the traditional brand image requires redesign to adapt to people's new aesthetic demand in new media era. This new brand image combing with the concept of new media has broken through the previous visual rules of brand design, changed the traditional thinking and ways of brand design, which are crucial to investigate the future trend of brand design and to explore the influence of new media on brand design. This research provides reference and suggestions for modern enterprises for their fashion brand design based on new media technology.