Abstract
With the profound development of digital technology, the digital transformation of the global sports industry has received increasing attention. This paper primarily conducts a comparative analysis of the application characteristics, innovative practices, research methodologies, and social impacts of digital technology in the sports industry. The study found that the application of digital technology has had a significant impact on the sports industry, with notable differences observed in the areas of digital transformation, intelligent services, and personalized experiences within the industry. It also unveiled the process of digital transformation in the sports industry. The conclusion of this paper holds that research on the sports industry from a digital technology perspective contributes to enhancing understanding of the digitalization of the sports industry and promotes innovative development within it.
Published Version
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