Abstract
Based on the remanufacturing reverse supply chain consisted of single retailer and single manufacturer, this paper applied game theory to establish a non-cooperative game and cooperative game model and got optimal pricing strategy by solving this two kinds of game model. By comparing the total profits of reverse supply chain in every game model, a conclusion was draw that non-cooperative game model led to profit loss and double marginal effect. In order to solve the problems, revenue sharing contract was used to coordinate the reverse supply chain and coordinating strategy was got. The results show that revenue sharing contract can increase the total profits of the reverse supply chain, while at the same time meet the respective interests of retailer and manufacturer and coordinate the reverse supply chain.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
