Research on Strategic and Financial Performance of Pop Mart

Abstract

At present, with the continuous growth of per capita disposable income, Chinas consumption mode has undergone a comprehensive upgrade, and consumers have begun to pursue a more sophisticated lifestyle, and have begun to pay more attention to the spiritual satisfaction brought by goods. With the development of pan-entertainment market and social media, the trend culture has been widely popularized, and the trend toy market in China has ushered in rapid development. More and more enterprises have joined the trend play industry, and the trend play market is facing fierce competition. Chinas per capita GDP continues to soar, the consumption structure has changed, 90 and 00 have become the main consumer groups in the consumer market. Trend toys began to rise, Pop Mart as a representative of the trend toy industry, rose rapidly in a short period of time, and experienced two strategic transformations, leading the development of the trend play industry. This paper mainly analyzes the two strategic layout of Pop Mart in this era, that is, the centralized strategy and the diversified business strategy, and analyzes the impact of its strategic transformation on its financial performance from four aspects: debt paying ability, operating ability, growth ability and profitability.