Research on Sports Tourism Promoting Sustainable Development of Coastal Rural Areas Based on Fuzzy Fault Tree

Abstract

This paper discusses the problems and countermeasures of sports tourism in promoting sustainable development of coastal rural areas through literature data and fuzzy fault tree analysis. Based on the tourism supply chain theory and the actual situation of coastal rural revitalization, analyze the possible reasons for influencing sports tourism to promote rural sustainable development, and finally establish a fuzzy fault tree. Problems in rural sports tourism include the lack of social capital that hinders the sustainable development and construction of coastal villages; the lack of diversified forms of sports tourism to revitalize rural areas; and the neglect of the construction of urban-rural blending areas in coastal rural sports tourism. Conclusions: sports tourism should adapt to the development of the rural economy and actively absorb social capital; establish a development-oriented thinking of poverty alleviation through sports, and use subjective initiative to enrich sports tourism; take advantage of the difference in endowment of sports factors and make full use of urban-rural blending areas.