Research on Sports Tourism Projects in Kangba Tibetan Area from the Perspective of "Eco-Tourism"—Taking Ganzi Prefecture as an Example

Abstract

Taking the ecological tourism scenic area of Khampa Tibetan area as the research object, through field investigation, literature review and other research methods, combined with the current development of ecotourism, the current integration of sports and tourism in the area, and the development of sports tourism activities and other aspects to conduct research. The study believes that under the background of Ganzi Prefecture’s proposal to develop global tourism and vigorously develop tourism products, the combination of ecological tourism and sports in the Khampa Tibetan area is in the initial stage, and the number of sports tourism supply items is insufficient, the quality is not high, and the participation of tourists is not enough, cultural value, economic value and social value need to be improved. It is suggested to design modern and ecological sports tourism products based on the cultural and regional characteristics of the Khampa Tibetan area to enhance the cultural value, economic value and social value of the Khampa Tibetan tourism project.