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Abstract
This paper adopts the methods of documentary, field investigation, logic analysis etc., and takes Hainan Li Miao nationality cultural custom, traditional sports and experiential sports tourism as research content to discuss design and dissemination of Li Miao nationality sports tourism image and puts forward workable ideas so as to provide a theoretical reference for sports tourism resources development of international tourist island.
Highlights
According to the exact historical records, there were Li nationality living in Hainan since pre-Qin
Li nationality belonged to a branch of Luo Yue people of hundred Yue nationalities
Hainan has the characteristics of Li and Miao customs culture, clothing culture, sports of traditional festival, its has rich sports tourism resources and great development potential. 3.2 Lag of sports tourism image products development in Limiao nationality Limiao area has relatively rich sports tourism resources, it lacks of representative products, professional image production institutions, and tourism products with local characteristics
Summary
The excellent traditional Li nationality’s sports culture has been preserved include climb the perch to pass the tree, the dog to the slope, pull the tortoise, shooting, knee climbing to pick flowers, playing top, cow fighting, boat race with holding things, float match, climb the mountain to “grab the girls”. These sports are with recreation and full of competition features; Tsien fluid double dance, Dachai dance and Dalu dance are sport projects that combines celebration, dance, fitness and entertainment. In the traditional March third festival, people hold Limiao’s traditional sports matches, intangible cultural heritage exhibition and cruise carnival with Limiao’s features
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