Abstract

With the rapid development of science and technology, the process of economic globalization has been acceler- ated, intellectual property competition heats up, which becomes the key to the development of enterprise management, competition and restricting factors in the modern economic environment. Enterprise must take both with international laws and regulations system, and can effectively protect the interests of the market of intellectual property strategy for long-term development. Through summing up chinese enterprise intellectual property present situation, in accordance with the national standard of enterprise intellectual property management of the specific re- quirements, this paper builds the whole process of enterprise operation and model of intellectual property standardization management, to establish a scientific processes and system for enterprise framework to provide the reference. Social informatization level continuously jumped in re- cent years. The Chinese enterprises were profoundly affected by economic globalization. In different sectors of the economic and trade activities, there were more and more friction of IPR protection between China and the rest of the world. Especially foreign multinationals make IPR for commercial competitive weapons, containing the rapid development of China's enterpris, which ot only causes serious economic losses to the enterprise development, and also have a negative impact on Chinese enterprises going out strategy of overseas. Enterprise is the main body of the implementation of the national and regional intellectual property strategy, to establish an effective intellectual property system has become a modern enterprise must abide by the rules of the game. As the domestic market and the government pay more and more attention on IPR, a batch of normative documents such as Rules of Enterprise IPR Management were formulated and promulgated in 2013(1). There are a large number of SME, which possess strong innovation ability. In the process of scale and intensive development, Enterprises must be fully prepared to deal with IPR of the non-tariff barriers. Chinese enterprises should take the intellectual property standardization construction actively, lay a sound foundation for long-term stable development, economic transformation and upgrading.

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