Research on Current Situation and Perfection Strategies of Enterprise Intellectual Property Management

Abstract

The intellectual property is an immaterial asset with long history, and such asset has gradually become the key for stable development of society and enterprises. As for enterprises, how to manage and utilize continuously increased intellectual property in an orderly way has become a new challenge in their development. Based on this situation, this paper mainly carries out a discussion on the current situation and perfection strategies of enterprise intellectual property management. The essence of enterprise intellectual property strategies is the overall planning and a series of strategies and means adopted by enterprises to seek for advantageous position in market competition by use of the features of intellectual property and its system. Under the big background that China has issued national intellectual property strategies, the implementation of enterprise intellectual property strategies is greatly necessary and urgent, and it needs to take national intellectual property strategies as guidance to promote enterprise intellectual property work from perspective of creation, management, protection, and application of intellectual property. How to protect the enterprise intellectual property and realize maximized utilization of intellectual property is the core content of enterprise intellectual property operation and management. While China's intellectual property system is increasingly perfect, many enterprises also have known the function of intellectual property in enterprise operation and management; however, due to lack of experience in intellectual property management practice, it is unable to timely find out effective management entry points and management strategies. How to avoid the potential problems in the intellectual property operation and management practice, improve intellectual property management, and promote enterprise competition is a difficulty faced by many enterprises in their intellectual property management work.