Abstract

In the late Qing Dynasty and the early Republic of China, with the gradual development of social economy, agriculture in Northeast China also gradually began to modernize. In this context, businessmen from western developed countries saw the opportunity to actively promote their advanced agricultural machinery through various marketing strategies. Although they achieved satisfactory results in the initial years, their sales gradually weakened over time. Due to the lagging sales of Western-style agricultural machinery, agricultural production in most areas continues adopted the old method until Japan occupied the northeastern China in 1931. This phenomenon was result of the combination of multiple factors, such as special farming conditions, weak farmers 'economy, low self-organization ability of farmers, low labor cost, and complicated operation of western agricultural machinery. These adverse factors are also the shackles of the modernization of agriculture in Northeast China.

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