Research on Rural Economic Development Based on E-commerce and Tourism Informatization

Abstract

The development of rural e-commerce and rural tourism has provided new ideas for rural economic construction reform. While e-commerce has changed the structure of rural economic development, the rapid development of rural tourism has also attracted people's attention. This paper analyzes the development of Taobao Village and rural tourism, and finds that the development of rural tourism is relatively balanced. The development of Taobao Village has a strong spatial autocorrelation, which means that the development of Taobao Village will be more affected by the surrounding Taobao Village. Finally, the article puts forward relevant policy recommendations based on the analysis results.