Abstract
This study firstly introduces the research status quo to protect the agricultural products quality safety. Secondly, the game model is established to ensure the agricultural products quality safety, respectively, analyzed from the horizontal relations and the vertical relationships in the supply chain of agricultural products. Finally, on the basis of the analysis model, measures to protect the agricultural products quality safety are proposed, the study shows that increasing government regulations of enterprises in the supply chain of agricultural products and giving full play to the supervision and guidance role of the media and consumers will help to ensure the agricultural products quality safety.
Highlights
With Chinese rapid economic development and improved level of consumption, the quality requirements of consumers for agricultural products have been increased gradually
The Agricultural Products Quality Safety (APQS) is a systematic project involving all nodes in the agricultural supply chain from farmers to consumers, to protect APQS needs common governance to all nodes in the agricultural supply chain
Core businesses and non-core businesses both take uncooperative strategy, this will reduce the level of quality safety of agricultural products, the probability to be found by government or consumers is p, the losses of the agricultural supply chain is L, assuming the losses are shared with the core businesses and non-core business in proportion to the excess profits, namely λ is said the loss-sharing coefficient and assume that pL
Summary
With Chinese rapid economic development and improved level of consumption, the quality requirements of consumers for agricultural products have been increased gradually. Tang (2010) discussed the trust in the supply chain of agricultural products using game theory and concluded when the agricultural supply chain partner selected each other, there would be Pareto suboptimal outcome of the game and it was be realized Pareto would be improved in the long-term cooperation and in a game with punishment mechanism, the result tended to be optimal. They studied single analysis from the vertical game. The vertical Game of the agricultural supply chain refers to the game relations among members of the upstream and downstream in the supply chain
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