Abstract
Nowadays, the information revolution of “big data” is approaching. “Big Data” is self-evident for the marketing of environmentally friendly products. It can optimize the integration of production and distribution data of environmentally friendly products to guide the production and management activities of environmental protection enterprises. Studying the impact of “Big Data” on the marketing of environmental protection products has important practical significance for promoting the development of environmental protection industry. Using the theory of big data management and marketing, the paper selects a company that produces air purifiers to analyze the internal and external environment, and obtains the development opportunities and development threats of the product. By combing the advantages and disadvantages of the air purifier products. Develop a corresponding marketing strategy and achieve strategic goals.
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