Abstract
Injecting affection into the product design emphasizes the emotional experience and the inner emotional needs of the users'. Though the appearance design, we can highlight the product’s aesthetic characteristics and interaction properties in order to bring the pleasant emotional experience for the user. This is an important factor to realize the daily life art. In this paper, emotional design is discussed from two aspects. One is the technique of expression and another is the design method. At the same time, the design method is analyzed from instinct level, behavior level, reflection level of the product emotional. Keywords-product design; emotional design; expression; design method
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