Research on product design modeling image and color psychological test

Abstract

This study focused on the affective characteristics of product shapes and colours and involved two experiments: (1) an emotional characteristic experiment on the imagery of product shapes, (2) a metallic product colour design experiment. Images of three commercially available Bluetooth products were collected to examine their psychological and emotional impact on consumers. The results were aggregated and analysed to verify the most suitable metallic colours for the products. According to the results of the emotional factor experiment, the most popular Bluetooth Earbuds & Mouse product shape is a curved design. Speaker is the design of hexagonal cylinder. ‘Rough–exquisite’ was the most suitable pair of affective adjectives, and the most suitable metallic colours for the earbuds were Pantone 8001 silver the most suitable metallic colours for the mouse were Pantone 8200 the most suitable metallic colours for the speaker were Pantone 8186. The design management model adopted in this study provides designers with a platform for creating design methods, rapidly grasping consumers’ preferences, and implementing the relationships of product vocabularies with product shapes and colours in product design; thus, the developed model facilitates innovative designs.