Research on OTA Platform Supervision and Management Based on Game Theory Background

Abstract

In the era of big data, the OTA platform uses information advantages to abuse data to seek more "big data price discrimination" behaviors of consumers' more benefits. The low information on the market has become a profitable tool for "price discrimination" on the OTA platform. Under the circumstances of this kind of information, it is difficult for consumers to not only be "price discrimination", but also it is difficult to protect their rights after being aware. At this time, the government's active intervention is required to regulate the "big data price discrimination" behavior of the OTA platform. In order to curb the further flooding of "price discrimination", this article has established a game tree model to analyze from the dynamic game perspective of the government and the OTA platform, and the impact of changes in the transparency of information on the stability of the evolution game system. In addition, the relevant suggestions on the OTA platform of government supervision and governance are explained from different levels of information transparency.