Abstract

Creative enterprises are the backbone of the development of cultural and creative industries. This paper analyzes the current situation and crisis of creative enterprises in Jilin Province in the construction of cultural creativity and design service market in the era of big data, and puts forward some strategies to solve the crisis of enterprises so as to improve the core competitiveness of independent intellectual property rights of enterprises, to achieve the cultural and creative industry and other industrial integration and development, and accelerate the industrial transformation.

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