Abstract

Computer technology has constantly innovated since the computer first appeared in the last century. Cloud computing, the Internet, and other technologies are increasingly important in human life. Relying on the combination of computers and the Internet, the scale of data is increasing rapidly, the speed of data exchange is gradually accelerating, and the traditional information exchange mode is broken. The information exchange mode based on extensive data exchange has steadily become the mainstream, and the era of big data has come. Due to the changes brought about by new technologies, the original intellectual property law can no longer cope with new problems. How to solve the conflict between data exchange and intellectual property protection in the era of big data has become a vital issue. This paper focuses on the analysis of the connotation of data exchange in the age of big data, the conflict with intellectual property rights, and how to coordinate the contradiction between the two; it explains the conflict of property rights and personal rights brought about by extensive data exchange, and blends the scale, content, and technology of intellectual property rights in extensive data exchange. This paper aims to discuss the boundary of extensive data exchange and intellectual property protection, balance social interests, alleviate social contradictions, and provide feasible ideas for renewing intellectual property rights.

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