Abstract
The elderly should not become burden of the society. They still have strong sense of participation and sense of contribution in society through convenient high-efficient new social media, exploring social values of the elderly and making them a strong impetus of social development. Considering the population growth of the elderly and the increasing popularization of new media-based social contact in the current age, new media usage behavior data of the elderly were collected through questionnaire survey and in-depth interview. Factors of new media usage behavior of the elderly were analyzed by SPASS and four main influencing factors were concluded: serviceability, usability, value and willingness (SUVW) of the elderly using new media-based social contact. Next, the media-based social contact model of the elderly was constructed by the theoretical model approach based on SUVW. The new-media social contact mode of the elderly verified and discussed through some cases of china. Finally, shortcomings of this study were disclosed and the some reflections and prospects were proposed according to the large fuzzy improvement space in this field. These deserve further deep researches in future.
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