Research on Mode of after-Sale Reverse Logistics Operation of Auto Maintenance Industry Based on Time Window

Abstract

The author maintains that, with the quick development of domestic auto industry, the auto maintenance industry is progressing with high speed accordingly. The auto maintenance enterprise are inclined to focus on sales and forward supply chain operation, however, lacking of efficient resource and systematic management into reverse logistics operation, as lead to a few potential risks. In order to avoid and control the risks, the auto maintenance companies need to closely cooperate with channel supply chain partners, meanwhile build up the mode of reverse logistics operation with timing efficiency orientation. This mode consists of eight sub-system modules: organization structure, network planning and layout, reverse logistics operation procedure, time window evaluation mechanism, automatic replenishment system, reverse forecasting system, Kan-ban message system as well as disposal & reuse system. Furthermore, the article makes analysis of the internal operations and external relevance of these eight sub-systems. In recent years, with the overall opening up of road transport market and the rapid growth in domestic economy, the total number of China’s motor vehicles is entering a high-speed growth channel, and “the car goes to the country” policy further promotes the auto industry. Under the situation of quick development, the auto maintenance industry is developing by 10% to 15% each year as a young profession. According to the statistics, there are over 380,000 auto maintenance enterprises in our country at the moment, and various types of auto safety testing stations are built around one after another. The intense competition among auto maintenance manufacturing enterprises does not only focus on product quality, but also on the after-market reverse logistics. According to the statics of Gartner, 70 percent of resale is related with sales service, and 60 percent of resale is related with after market. However, except for few leading business enterprises which have realized the direct influence and value contribution of after-service reverse logistics to profit increase and customer loyalty and take action to pioneer the profit territory in the after-sale reverse logistics, the ‘price war’ is still the main competition method which the majority of enterprises adopt in the market.